2020
UPHILL
"Uphill" is an SMM company that provides customised solutions to help businesses establish and grow their online presence. They use a variety of social media platforms, tools, and techniques to increase brand awareness, engagement, and conversions. "Uphill" can help businesses achieve their marketing goals and stay ahead of the competition. With their commitment to excellence and customer satisfaction, "Uphill" is a reliable partner for any business looking to succeed in the digital world.
Illustration
Branding & Identity
Client /
UPHILL
As a graphic designer, I had the opportunity to create a brand book for "Uphill" that showcases the company's identity and values through various design elements.
Logo Design:
The logo is the most important element of a brand. I created the logo in the shape of an "Up" symbolising an increase. The letter "U" is cleverly integrated into the design, forming the shape of a client. The client is depicted in a sleek and modern style, which perfectly captures the essence of the brand.
Brand Colours:
Along with the logo, I also designed a colour palette that includes various shades of orange and blue. These colours reflect the company's commitment to innovation and creativity.
Typography:
The typography used in Uphill's branding is clean and modern, with a sans-serif font that is easy to read. The font's simplicity conveys the company's professionalism and expertise.
Documents:
I designed various documents for "Uphill", including letterheads, envelopes, and business cards. These documents feature the company's logo and colours, giving them a professional and consistent look.
My work has had a significant impact on Uphill's brand recognition and success. Their new brand identity has helped them establish a strong presence in their market and attract new clients. I am proud to say that my original design has contributed to the company's growth and success.
